» Off-Page Search Engine Optimization (SEO)

Search Optimization can basically be split into two parts, on page and off page search optimization. Believe it or not, off-page SEO can be more powerful than on page optimization, but it is a tricky and it can get you banned from the search engines if you do it carelessly.

A good example if how link building (also call link-bombing, and the main root of all off-page search engine optimization) can work is by searching Google for "miserable failure". A group of sites for years has linked to the official white house web site, to the bio of George W. Bush. Although neither word "miserable" or "failure" appears anywhere in the code or on the page, link bombers linked it to the top of the search engines.

» How Off-Page Search Engine Optimization Works

Search engines find your site by links. Search engine spiders visit sites, and if they see links to your site, it is basically the equivalent of a popularity vote for your site. There are three main factors that influence the weight of any inbound link, and many nuances within those rules. Below is a brief outline of the three main factors that influence how much a link can help your site to rank

• If the site linking to you is already deemed popular by the search engines (an authority site) the weight of the inbound link is heavier. (if site A is popular, and site A links to site B, site be must be popular)
• If the site linking to you is relevant to your site, search engine spiders equate this relevance to your site (if site A is about widgets, and site A links to site B, site be must be relevant to widgets)
• If the link text contains a keyword, that link tells the search engine spider what the site they are about to land on is about. (if link A says "widgets", and that link points to site B, site B mst be about "widgets") Here is an example of how to create a link that uses this technique to help search engines determine relevance- I want the following page to rank for Arizona search engine optimization, so I link to it using that exact anchor text.

With these three rules in mind, MCP Media has developed strategies and software that help us to more efficiently get effective inbound links to websites without resorting to spammy techniques. This is why we bring top notch results, and this is why you should choose us to optimize your website.

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