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by
Alex Benson of MCP Media, Inc.
When a company makes the decision to create a website, their
potential market is greatly expanded, but so is the competition.
All of
sudden you’re not only competing with the business down
the road, you’re also competing around the country, and
sometimes the world. Brand recognition is one of your most effective
weapons in the battle for customers, and effective logo design
is one of the most fundamental elements of brand recognition. » more
by
Lisa Calhoun of MCP Media, Inc.
You know we're in a new age when talking about flashing someone
is less about taste and more about bandwidth. Flash, a streaming
format from Macromedia, allows Web sites to behave like movies,
reacting to the mouse in a way that seems almost alive. Flash
has gained in popularity in the last five years as more and more
designers learn how to integrate it into overall Web design.
In extreme cases, entire Web sites are built in Flash. » more
by
Lisa Calhoun of MCP Media, Inc.
So you’ve heard the term, but you’re not quite sure
what exactly is meant by a style sheet, much less one that performs
acrobatics like cascading? You’ve come to the right article.
Issues of style have long been a mystery, but when it comes to
formatting text, you’ll find that cascading style sheets
make sense. » more
by
Lisa Calhoun of MCP Media, Inc.
These days, everyone’s a Web designer. With relatively simply Web design packages readily available, lots of people are doffing their new, shiny Web design hats and taking a stab at bringing their business online. But is this wise, or is it giving them a headache? » more
by
Lisa Calhoun of MCP Media, Inc.
Color is a critical component of your organization’s
image. Even if you personally could care less about color, chances
are that a significant percentage of your clients react strongly
to it. As an astute marketer, you’ll want to harness that
reaction. This article will give you the nuts and bolts of how
to make the best Internet color choices for your company. » more
by Alex Benson of MCP Media, Inc.
Flash, an interactive, multimedia format, was introduced
to web design only a few years ago. It was heralded as an absolute
breakthrough in Internet technology. Web designers were soon
rushing to add Flash to website after website. Unfortunately,
Flash, while sometimes quite useful, proved sometimes to be more
of a headache than a help..» more
by Alex Benson of MCP Media, Inc.
CSS is
a method of controlling the style of web pages without altering
the HTML structure of a page. It accomplishes
this by setting attributes for various HTML tags in a CSS file – called
a style sheet – that is separate from the web page file. To apply the
CSS settings, you simply insert a line of HTML code that calls up the style
sheet.
You can even create several different style sheets for different types of web
pages within your site. Perhaps you want your product listing pages to look
one way and your customer support pages to look another. CSS makes this easy..» more
by Alex Benson of MCP Media, Inc.
Over the past few years, the Internet has
finally become indispensable. People use the web to communicate,
find information, and,
of course, to shop. Whether you are a music collector
searching for that rare Miles Davis album or a small business
looking to streamline its accounting process, the Internet
is rapidly taking its rightful place as the resource to find
the best deals. Developing a website for your business
can be an very effective way to increase sales and expand
your
market, but it must be done right. » more
by
Alex Benson of MCP Media, Inc.
Let's say your company has recently made the decision to expand
your market to include cyberspace. You've done your research
and designed an absolutely killer website. You've got your URL,
you've got your host, and you're ready to rock and roll. Bring
on the profits! Unfortunately, it's not quite that simple. Your
company can have the slickest website on the Internet, but if
people aren't finding you, you aren't making any money. The answer
to this is, of course, marketing.. » more
by Chris Hooley of MCP Media, Inc.
As website owners, we all want the same
thing. We all want a great design. We all want to make money.
We all want our site
to reach as many people as possible. But how often have you heard "My
site looks great at home but I looked at it on this different
computer and it looked terrible!"? » more
by Chris Hooley of MCP Media, Inc.
For some reason, they have the same goals, but can't seem to
agree on the right way to achieve them. Your designer swears
that you need a super slick interface with all the bells and
whistles and lots of vibrant color to draw the user's attention.
Your web developer tells you that you need blue underlined text
links and a white background at all times because it is more
usable. Both want you to have a successful website, and neither
can tolerate the other's point of view. So who has the right
idea? » more
by Chris Hooley of MCP Media, Inc.
For some it's the look, for some it's the usability, for some
it's the results. Good web design is a lot of things to a lot
of people. Any way you slice it good web design is what it is.
Same goes for a good web designer. To be a good web designer
you need to produce good web designs, but you also need to be
accountable and accessible. » more
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