Bump around a bit, check it out.  Kick the tires.  It’s our new look.

Our old site was getting pretty tired, which is really not appropriate for a web design company.  So I decided to pull away from client work for a bit and get this thing looking a little more respectable. The new look better matches what I (we) do.

I know you visit some web design companies’ websites and you’re stunned by amazing visuals, video, flashy animations, and all that jazz.  Well, that type of design simply wouldn’t work for our site.  We’re not that company.  We design things using the K.I.S.S. method (keep it simple stupid!) because people interact better to simple.  Simple converts.  And I have a motive quite frankly.  If you’re looking for SEO or a new look for your site, I want you to contact us.  I don’t want to distract you from the point of this site, which is to get you to call that phone number on the top, or to fill out that form on the right.

Here are some reason why the site looks the way it does:

• There’s a nice face of a girl at the top because human faces increase conversions.  (though I need a better resolution on that graphic to be honest) Especially happy ones.
• There’s an arrow to the form, because arrows lead your eye.  And I want you to be looking at the form.
• The form is dark because the site is light, and the human eye gravitates towards dark on a light page.
• The design is light, because light is comfortable for the human eye
• The colors are blue and green, because our logo has been for years
• The background is light blue, because studies show it makes people comfortable (something to do with the sky being blue from what I hear)
• There are three bullets in the main graphic window, because sets of three somehow work
• The button on the form is orange, because that is a great contrast color for the site to be used sparingly for calls to action

And that pretty much sums up why these particular design elements exist.  It’s not just to look pretty, it’s to get a job done.  And the job of this site, is to connect us with you, the potential client!